8. EDSR 08-09-2010 - Laserfiche WebLink

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BRE Follow-up Since the formation of the EDA, Business Retention & Expansion (BRE) visits have been held with Elk River manufacturers. It is apparent that manufacturers appreciate the extra attention from EDA Commissioners. In return, the EDA has always commented to staff its sincere interest in attending these visits. Staff has found the informal approach to be beneficial and imperative to building relationships with the business owners. In March of last year, the EDA decided to continue BRE visits because they are informative and interesting for local businesses, staff and EDA commissioners. All 43 Elk River manufacturers were contacted to set up a BRE visit. Eleven businesses were visited; afollow-up survey was sent out to businesses we were not able to connect with to collect information as well as provide resources available. Business Recycling Event Staff is partnering with the Environmental Department to hold a Business Recycling event on September 30~'. Local manufacturers, businesses and Elk River Area Chamber of Commerce members will be invited to join us for breakfast to celebrate the launch of Elk River's Business Recycling Program. Attendees will learn about how they can save money by participating as well as hear presentations from local and corporate businesses on how their green initiatives saved them money. This event will be held at the conference room at Great River Energy. Business Resources & Tools Staff is working with Lifespeaks Media on creating a Business Resources and Tools brochure to use in our marketing materials and distribute to existing and potential businesses. A final copy will be made available to you at the September meeting. Northstar Commuter Rail Staff attends quarterly Northstar Corridor Development Authority (NCDA) marketing meetings. Below is an update on activities taking place: Educational Events The City has partnered with Park & Rec to hold educational `How to Ride' the train events. Our first event was held Saturday, May 22°d and was a success (registration was full in less than two days). The next event will be on August 14`''. Participants learn how to purchase their ticket, board the Northstar and transfer to the Hiawatha Light Rail where they will spend a few hours at the Mall of America. Go-To Cards Cards are available for purchase at City Hall; these are cards riders can purchase ahead of time to avoid waiting in line at the ticket kiosk. Cost is $10 ($11 value). Marketing Materials Train schedules, brochures (family pass, safety, how to ride the train) and other information is available at City Hall, the Chamber of Commerce and various local businesses. Staff has created packets of information to distribute to the educational event participants, purchasers of Go-To cards and other inquiries. Information in the packets includes train schedules, safety information as well as maps, event brochures and visitors information for both Minneapolis and Elk River. lYlebsite Staff has posted a link on the home page to the City's Northstar train page. This page is continuously updated with information regarding educational events, MN Twins ball games, Go- To cards, educational videos and a direct link to the Metro Transit website.